NicoShot is a brand of beer manufactured by the German company Nautilus GmbH Laboratoriumsbedarf, to be sold in the United States. Its main feature is its 3 milligram nicotine content.
NicoShot – For every action there is an equal and opposite reaction. In this case, the smoking ban revolution in bars and pubs brought about the Nicotine-infused beer from Germany. There's no tar or carbon monoxide that comes from burning tobacco in the beer.
It’s brewed to the German Purity Law of 1516 and contains 3 milligrams of naturally derived nicotine alkaloids, 63 calories and 4.5 carbohydrates, with 6.3% alcohol by volume per 250ml shot can. The beer is fire brewed separately and a standardized herbal extract of natural tobacco leaf of the Solanaceae nightshade family is added at the end of the brewing process. "NicoShot is cigarette satisfaction in a beer without the smoke," according to a company press release.
When it launched back in 2005, it sounded like a Saturday Night Live sketch. Imagine Adam Sandler ordering a “pint of fags”, then proceeding to down a 6-pack in order to get his cigarette cravings satisfied, not realizing that equals about 2 packs of cigarettes. He starts jittering and blinking to the speed of Metallica playing in the jukebox. Cut to Tina Fey, who explains she likes the “taste”, but secretly drinks them because she thinks the nicotine will help her lose weight just as her Camels used to. “I’m not drinking!” she says in a sprightly voice, “I’m sminking!”
“Smoking” and drinking at the same time, as Guinness would boost - brilliant! In our world of multi-tasking and improving products by making them faster, smaller, and in general helping you save time – it’s pure marketing genius. Just think about it - how many precious seconds, minutes even, have you wasted fumbling for a smoke when you could have been drinking? What about you non-smokers? How many times have you had to give up your seat at the bar to join your “smoker friend” outside to satisfy his/her craving?
Hell, maybe Nautilus GmbH Laboratoriumsbedarf (say that ten times fast) is onto something? Vices unite! McDonald’s can start serving cigarettes alongside their whoppers – “I’ll have the whopertte combo please.” Starbucks can sell compilation reality DVD’s w/ episodes of “Bad Girls” and “Rock of Love” at the registers instead of those Jazz CDs. “Would you like to make your mocha a mochality?” The Home Shopping Network can start selling drugs…Vegas can open up prostitution directly at the black jack tables! BJ for a Black Jack?
Ah, the possibilities.
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